WBDesk: Vedika Mehta

WBDesk brings you closer to our employees! Find out what goes on behind the desk, what the job entails, the daily routine, and what is the inspiration behind joining Wishes and Blessings!

Vedika in her younger days
A young Vedika

Vedika Mehta

Key Account Manager

In 2013 I graduated from Convent of Jesus and Mary and being the typical CJMite I went on to pursue my undergraduate degree in Sociology Hons. from Jesus and Mary College. After graduating from JMC I decided to pursue my master’s degree in Culture Policy & Management from City, University of London in September 2017.
I came back to India with the ambition to work for the upliftment of underprivileged children.

While pursuing my Master’s degree, I got the opportunity to intern with Pratham UK from January 2017 to August 2017. After coming back, I was fortunate enough to get the opportunity to work on a project with a non-profit organization called The Education Alliance. A major part of this project was a survey which required me to work on the field. This project helped me get an in-depth experience of working in the field with children and their parents and get a clearer idea of the work being done in the development sector. Being extremely passionate about children the project was an enriching experience for me. I finally found my grounding after getting the opportunity to start working at Wishes and Blessings.


When it comes to a day in my life as the Key Account Manager at Wishes and Blessings, every day is different, so its difficult to summarise it. Whether I am writing a proposal, visiting clients, reporting on campaigns or attending events, a new experience every day is guaranteed. I think the best part about being a Key Account Manager is that I am out and about for the major part of the day. I also regularly meet our beneficiaries and love holding conversations with them on the most random topics!


A day at the office goes in organising events and special treats that take place as well as initiating projects like the Donation Box Programme. Setting up boxes in and around Delhi, running around from meeting to meeting is a real high.

Donation Box at Brooklyn Bakehouse
Donation Box at Brooklyn Bakehouse

The job is hugely rewarding as you get to see a project come together after a lot of planning. While most meetings are extremely successful others get a bit intimidating and there are times where I am shushed away; people don’t want to listen to what I have to say reason being that I am from an NGO. However, these are the experiences and lessons that keep me going. There is this satisfaction of knowing that whatever efforts I put into a day, I do make a difference in the lives of the beneficiaries.

Deep conversations with Champiya amma at Mann ka Tilak
Vedika with beneficiaries!
Hugs from the kids!


















Moreover, the best part of this job is when we host special treats and workshops that take place. It’s amazing to see how many people are willing to do and give back. The workshops that bring out the creativity of the children and the treats that brighten their day. Seeing them smile, rejoice and interact when donors come to celebrate their birthdays and other such special occasions are extremely overwhelming.

Every day I get to learn something new, to discover something that I didn’t know existed and overall with each passing day learn how to be a bit more compassionate and grateful for all that we have and are doing. The most important part of my job is listening, staying curious and prioritising the need to develop supportive relationships by being open, honest and respectful to both donors and beneficiaries.


Vedika and a beneficiary from Modi Mills
Vedika and Radhika